The most disturbing finding in the study was that even in private browsing modes or when logged out, Google offered "very little filter bubble protection." The anonymity that people expected with private browser modes or being logged out wasn't delivered. Results returned in the news and videos infoboxes varied, and despite the people searching at the same time, the participants were shown different sources even after accounting for location. DuckDuckGo wrote, "These discrepancies could not be explained by changes in location, time, by being logged in to Google, or by Google testing algorithm changes to a small subset of users." On the first page of search results, the study found that Google included links for some participants that it didn't include for others, even if they were logged out or in a private browser mode.
It found that most of the participants in its study saw search results that were unique to them. Google has claimed that it has taken steps to reduce the filter bubble problem, so DuckDuckGo set out to determine if things were better with search results. That Google practice was later corroborated by an independent study by the Wall Street Journal says DuckDuckGo. Hoards of people use Google to search for information on issues surrounding presidential elections.
by inserting tens of millions of more links for Obama than it did for Romney in the run-up to that election. DuckDuckGo notes that in 2012 it ran a study that proved Google's filter bubble had a significant influence on the 2012 Presidential Election in the U.S.
0 kommentar(er)
